fatalracing.com

Effective Date: January 1, 2026
Last Updated: August 7, 2026

FATAL Racing is a brand operated by FATAL Army LLC (“FATAL Racing,” “FATAL Army LLC,” “we,” “our,” or “us”).

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit https://fatalracing.com/, purchase products, submit a form, contact us, subscribe to communications, or otherwise interact with FATAL Racing.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with FATAL Racing, we may collect personal information including:

Information You Provide

• First and last name
• Email address
• Telephone number
• Billing address
• Shipping address
• Company or organization name, if applicable
• Order and purchase information
• Product preferences
• Customer service inquiries
• Information submitted through contact forms
• Reviews, feedback, comments, or other communications
• Marketing and communication preferences

Payment Information

When purchases are available through our website, payment information may be processed by third-party payment processors.

Depending on the payment service used, FATAL Racing may receive limited transaction information such as payment status, transaction identifiers, billing details, or limited payment-card information. Full payment-card information may be handled directly by the applicable payment processor rather than FATAL Racing.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website or source
• Date and time of visits
• Website interactions
• Approximate geographic location derived from IP address
• Cookie and analytics information

This information may be used to operate, secure, analyze, and improve the website.

2. How We Use Your Information

We may use personal information to:

• Process and fulfill orders
• Provide products and services
• Process payments and transactions
• Arrange shipping and delivery
• Provide order confirmations and updates
• Respond to questions and customer-service requests
• Process returns, exchanges, refunds, or warranty requests
• Communicate regarding products, orders, or inquiries
• Maintain and improve our website and online store
• Understand how customers and visitors use the website
• Personalize website experiences where appropriate
• Detect and prevent fraud, misuse, and security threats
• Maintain business and transaction records
• Comply with legal, tax, accounting, and regulatory obligations
• Protect FATAL Racing, our customers, and our legal rights
• Send promotional communications where permitted by law and consistent with your preferences

We do not use personal information to make automated decisions that produce legal or similarly significant effects unless specifically disclosed.

3. Orders and Transactions

When you purchase a product from FATAL Racing, we may collect and process information necessary to complete the transaction, including your contact information, shipping information, billing information, order details, and payment-related information.

We may share necessary information with service providers involved in completing your purchase, including payment processors, fulfillment providers, shipping carriers, e-commerce platforms, fraud-prevention providers, and customer-service providers.

We retain transaction information as reasonably necessary for business, accounting, tax, warranty, fraud-prevention, and legal purposes.

4. How We Share Personal Information

We do not sell your personal information for money.

We may disclose personal information to service providers and other third parties when reasonably necessary to operate FATAL Racing, including:

• Website and e-commerce hosting providers
• Payment processors
• Shipping and delivery providers
• Fulfillment and logistics providers
• Email and communication providers
• Form-management services
• Analytics providers
• Marketing and advertising providers, where applicable
• Fraud-prevention and security providers
• IT and technical service providers
• Accountants, attorneys, consultants, and professional advisors

These parties may process information only as necessary to provide their respective services, subject to their own obligations and agreements.

We may also disclose personal information:

• To comply with applicable laws or legal processes
• In response to lawful government requests
• To investigate fraud, security issues, or unlawful activity
• To protect our rights, property, customers, employees, or others
• In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

5. Cookies and Tracking Technologies

FATAL Racing may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and provide relevant content.

These technologies may include:

• Essential website cookies
• Shopping-cart and checkout cookies
• Preference cookies
• Analytics cookies
• Performance cookies
• Marketing or advertising technologies, if implemented

You may control certain cookies through your browser settings or through any cookie-management tools provided on our website.

Disabling certain cookies may affect website functionality, shopping-cart functions, checkout processes, or other features.

If FATAL Racing introduces additional advertising, retargeting, or behavioral-tracking technologies, we may update this Privacy Policy and provide additional notices or opt-out mechanisms where required.

6. Analytics

We may use analytics services to better understand how visitors interact with fatalracing.com.

Analytics providers may collect information such as device information, IP address, browser information, pages visited, referral sources, and website interactions.

This information helps us improve website performance, navigation, product presentation, and the overall customer experience.

7. Marketing Communications

If you subscribe to promotional emails, product updates, special offers, or other marketing communications, we may use your contact information to send those communications.

You may unsubscribe at any time by using the unsubscribe link included in marketing emails or by contacting us directly.

Transactional communications relating to an order, payment, shipment, return, security matter, or customer-service request are not considered promotional communications and may still be sent when necessary.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, online service, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers are also responsible for protecting any passwords, account credentials, or other access information associated with their use of our website.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business or legal requirements.

Retention periods may vary depending on the type of information and may include considerations such as:

• Order fulfillment
• Customer service
• Warranty or return periods
• Fraud prevention
• Accounting and tax obligations
• Legal requirements
• Dispute resolution
• Enforcement of agreements

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it.

10. Sensitive Personal Information

FATAL Racing does not intentionally request sensitive personal information through ordinary website interactions except where reasonably necessary for legitimate business or legal purposes.

Please do not submit Social Security numbers, government identification numbers, medical information, financial account credentials, passwords, or other highly sensitive information through ordinary website contact forms.

11. Your Privacy Rights

Depending on where you reside and applicable law, you may have rights regarding your personal information, including the right to:

• Confirm whether we process your personal information
• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request a portable copy of certain personal information
• Withdraw consent where processing is based on consent
• Opt out of certain processing activities where required by law
• Opt out of certain targeted advertising, sale, or sharing of personal information where applicable
• Exercise privacy rights without unlawful discrimination

Texas Residents

Where the Texas Data Privacy and Security Act (TDPSA) applies, Texas residents may have rights including access, correction, deletion, obtaining a portable copy of personal data, and opting out of certain targeted advertising, sale of personal data, or certain profiling.

If we deny an applicable privacy request, you may also have the right to appeal that decision.

California Residents

Where the California Consumer Privacy Act (CCPA), as amended, applies to FATAL Racing, California residents may have additional rights, including rights to know or access certain personal information, request deletion or correction, opt out of certain sale or sharing of personal information, limit certain uses of sensitive personal information, and exercise applicable privacy rights without discrimination.

The availability of particular rights depends on applicable law and whether the applicable statutory requirements apply to FATAL Racing.

Submitting a Privacy Request

To submit a privacy request, contact us at:

Email: [INSERT FATAL RACING EMAIL]
Business: FATAL Army LLC / FATAL Racing
Address: 12150 Shiloh Rd, Ste 120, Dallas, Texas 75228, United States

We may need to verify your identity before completing certain requests.

Where applicable, we will respond within the time periods required by law.

The Texas Attorney General confirms that the TDPSA requires covered controllers to provide methods for consumers to exercise their rights and to describe an appeal process. California similarly recognizes rights including access, deletion, correction, opt-out of sale/sharing, and limits involving sensitive personal information for covered businesses.

12. Children’s Privacy

FATAL Racing does not knowingly collect personal information from children under the age of 13 without appropriate authorization.

Our website and online store are not directed toward children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps to review and, where required, delete the information.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, payment providers, shipping providers, or other external services.

FATAL Racing does not control those third parties and is not responsible for their privacy practices, security, content, or policies.

We encourage you to review the privacy policies of any third-party services you use.

14. Social Media

If you interact with FATAL Racing through social-media platforms, those platforms may independently collect and process information according to their own privacy policies.

Information you make publicly available through social media may also be visible to FATAL Racing and other users.

FATAL Racing is not responsible for the privacy practices of third-party social-media platforms.

15. International Visitors

FATAL Racing is operated from the United States.

If you access the website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.

Where required by applicable law, appropriate safeguards will be used in connection with international transfers of personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, products, technologies, service providers, or applicable law.

When changes are made, we will update the “Last Updated” date at the top of this policy.

Where required by law, we may provide additional notice of material changes.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact:

FATAL Racing is owned and operated by FATAL Army LLC. 
12150 Shiloh Rd, Ste 120
Dallas, Texas 75228
United States

Email: [INSERT FATAL RACING EMAIL]
Website: https://fatalracing.com/